Type of
Fellow: Research Fellow
Description:Michael Stich is Chief Operating Officer for Rockfish Interactive, with responsibility for its agency, mobile, IT services, technology, creative, and brand ventures teams. Michael has a background in digital innovation management, strategic marketing, and venture capital. Prior to Rockfish, he served as group director of strategic planning at WPP agency Bridge Worldwide, with specializations in e-commerce, analytics, mobile, retail, social media, CRM, product development and organizational consulting. Previously, he served in venture capital, marketing and strategy roles for Texas Instruments, McKinsey & Company, and Dell. Michael holds a B.S. in computer engineering from Tufts University and an M.B.A. with a marketing focus from the MIT Sloan School of Management.