Type of Fellow: Research Fellow
Description:
Dean Landsman is a media and communications specialist with decades of experience in broadcasting and the internet. An announcer, radio executive and station owner and broadcasting consultant during the 1970s, 80s and 90s, Dean was one of the first communicators to cross over onto the web. Since then, he has been among the first to participate in new developments and to train clients to apply New Tech, New Media, Digital Strategy and Social Media technologies to their benefit.>/p>
Dean has spoken at a variety of venues (NAB, RAB, CES, IIW, SocComm and many more), on Marketing, Media, Digital Identity, Media Research and Metrics in the Electronic and Information Age, as well as Digital Strategy and Media Convergence, Transformation and Transitions from legacy methods to the connected world.
In the early- and mid-1990's, Dean was a leader of the Broadcast Professionals forum on CompuServe -- this back in the days when CompuServe practically was the web. Not long after, Dean was a pioneer in the weblog phenomena. His blogs Deanland (1999) and Dean on Baseball (2000) were among the first wave of weblogs to appear regularly and to attract loyal followings -- prime movers that attracted scores of people to blogging.
In the mid 1990s and the past decade, Dean has been active in Broadcasting, Telecommunications, Blogging, online presence and content development, and Podcasting. A communications and marketing professional, the goal is always to create value and increase knowledge management, productivity and profitability. A known ratings expert and analyst, Dean uses similar skills to dig deep into search engine management and web strategies to maximize internet presence. Dean has advised in Social Media and Digital Strategy for clients ranging from big and small law firms to fashion clients to Fortune 200 enterprises, research companies, PR Firms, and web start-ups.
An ability to work with equal comfort in the creative, the analytical and the commercial environments, and to facilitate communications and interaction within these sometimes fractious departments has been a major asset in providing consulting services and management guidance.
Dean is a Fellow at NYU’s SCPS (School for Continuing Professional Studies), a Steward in the Identity Commons, and works with Project VRM at The Berkman Center at Harvard.
Dean has two adult children. He and his wife Susan are dyed-in-the-wool New Yorkers, baseball fans, and are often seen at Yankee games. Dean never works on Opening Day, and considers the post-season to be a special period of religious observance.