Adam Devito
Type of Fellow: Change Fellow
Description: Adam joined big BOING Inc. as co-CEO 18 months ago, after serving as
Managing Partner of Sterling-Rice Group, a 90-person brand strategy and
integrated marketing firm. While at Sterling-Rice Group, Adam managed
assignments and relationships with large consumer products companies and
launched the company's Futures and Scenario Planning practice.
Adam now co-leads Big BOING, a San Francisco-based Innovation and
Manufacturing company focused on launching developmental playthings and new
foods that contribute to the health, happiness and well-being for today's
youth. Adam started in a classical cooking apprenticeship at 13, launched a
series of 11 books on healthy cooking and spent 7 years at Kraft leading New
Concept Development group and long-range planning.