Bootstrapping
Thierry Bardini
Superb book on one of "user experience's" extraordinary defenders inside the tech world that has largely disregarded the user in its rush to do really cool things
Customer Driven IT
David Moschella
Talks of a new paradigm where users tell vendors what they want… the thesis is a distant relative of our own thinking except we say users have always ACTUALLY been in charge while he thinks it is new
The New Culture of Desire
Melinda Davis
What are the new themes behind how consumers behave
The Digital Economy
Don Tapscott
Classic when written and driver of the Internet culture -- described the opportunities users would gain and how their expectations would shift
The Humane Interface
Jef Raskin
Superb book innumerating basic design flaws in the personal computer user interface with a host of solutions. extremely insightful.
The Inmates Are Running the Asylum
Alan Cooper
Don Norman gets more attention but Alan Cooper's thinking is just as on target… this piece and The Invisible Computer make a nice one-two combination
The Invisible Computer
Donald A. Norman
A classic on user experience from someone who is spending a lifetime understanding it